Software EngineerLaravel & PHP SpecialistDevOps & AI Automation

Lincoln MadarakaI build the software businesses run on.

Custom ERPs, web apps, dashboards and AI automation — built, deployed and kept running, end to end.

Lincoln Madaraka, photographed in warm light against a dark background.

Three disciplines, one head

pick the one that sounds like you
01

Custom ERP & Business Software

One system for the whole business, built around how it actually works.

  • An ERP built module by module, starting with the one that hurts most
  • Customisation or takeover of an ERP you already have
  • Connections to the systems you already run, built to fail safely when the other end is down

Typically3 — 10 months

How this works
02

Platform & DevOps

Infrastructure your engineers use without filing a ticket.

  • Internal platform or developer portal with a real API underneath it
  • GitOps deployment and ephemeral environments per pull request
  • Build and CI overhaul — caching, sharding, reproducibility

Typically4 — 12 months

How this works
03

AI Automation

AI systems that are trustworthy enough to keep in production.

  • Automation design with the human checkpoints deliberately placed
  • Structured extraction or agent loops with validation at every boundary
  • An evaluation harness built from your real cases, run before every change

Typically2 — 7 months

How this works

Selected work

Ranked by impact

In production

Measured, not estimated
REDGIANT HEARTBEAT
Running right now
7Modules in one Laravel ERPProjects, HR, recruitment, staff records, assets, inventory, check-ins
3Platforms I build and run todayHeartbeat, BloodAfya, Radian
5Organisations built forAgency, freelance clients, enterprise, education
2022Shipping production systems sinceFrom WordPress revamps to a full Laravel ERP

What I work in

Tap a tool to see how I use it

Languages & frameworks

PHP and Laravel are where most of my production code lives. Everything else here earns its place by being in something I have actually shipped.

APIs, DevOps & infrastructure

I deploy and run what I build. Owning the server is not a side task — it is where most of the real failures show up.

Data & dashboards

A dashboard is only useful if the person opening it trusts the number. Most of the work is upstream of the chart.

AI & automation

Practical automation inside real workflows, with the human checkpoints kept in.

Tools & delivery

The parts of the job that are not code but still decide whether a project lands.

Currently learning

Listed honestly. I am working in these, not claiming years in them.

How I build

Four commitments

Own it through to production

Code that works on my machine is half a job. I would rather design the database, ship the deployment and carry the pager than hand over at the edge and hope.

Make the number trustworthy

A dashboard nobody believes is worse than no dashboard, because people start keeping a private spreadsheet instead. Getting the data right upstream is most of the work.

Ship the boring integration

A nightly file drop that works today beats an elegant API that arrives next year. I would rather remove a dependency than argue with it.

Learn it by building it

Every framework I have picked up stuck because I shipped something real in it and had to live with the decisions afterwards.

Got something that keeps breaking?

Open to full-time engineering roles, and taking on selected freelance work.

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